Herbert Simon's parable of two watchmakers
There once were two watchmakers, named Hora and Tempus, who made very fine watches. The phones in their workshops rang frequently; new customers were constantly calling them. However, Hora prospered while Tempus became poorer and poorer. In the end, Tempus lost his shop. What was the reason behind this?
Hora had designed his watches so that he could put together subassemblies of about ten components each. Ten of these subassemblies could be put together to make a larger sub-assembly. Finally, ten of the larger subassemblies constituted the whole watch. Each subassembly could be put down without falling apart.